New network for internal communicators in Cumbria

For those of us working in internal comms in Cumbria, chances to meet up with others in our profession can be few and far between. Would you be interested in joining a new network to support Cumbrians involved in communications with colleagues inside their organisation?

I’m working on setting up an informal network as a way to get advice and share ideas and best practice on internal communications, for those who do it as part of their role or full time.

Most of the networking groups and events for employee communications tend to be in London so it’s difficult for those of us in Cumbria to take part regularly, if at all, especially considering that the majority of people doing internal comms in small to medium organisations do it in addition to their main job.

Often, it’s department heads, personal assistants and project managers who find themselves organising staff briefings, conferences and ‘back to the floor’ sessions for the boss or sending out e-newsletters and messages from the management team. If that sounds like you, you probably don’t have a background in communications, so the chance to pick up tips and learn from others could be very helpful, as well as for dedicated internal comms professionals.

I envisage the network having get-togethers several times a year, possibly combined with an online forum where members can ask each other for advice at any time.

If there is enough interest, I’d like to hold an initial meet-up in the early summer, possibly with a speaker or a workshop on a specific topic, as well as a chance for people to get to know each other and discuss how they’d like the network to work.

The network also has the potential to raise the profile of internal communications in the county’s businesses and charity sector, helping them to reap the benefits of better engagement with their employees and volunteers.

Smaller organisations tend to put most of their communications effort into PR and marketing, but industry research repeatedly shows that very few organisations can reach their full potential without good communication with their employees. If you think about companies like Google, they couldn’t survive if they didn’t create an environment where their employees could innovate and use all their talents, and the way they keep their employees informed and stimulate discussion inside the organisation is a big part of achieving that. Why would Cumbria’s small-to-medium businesses or charities want any less?

If you’d like to take part in the network, please get in touch. You can email me or call 01768 88266.

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