Some wise person once said that the definition of insanity is doing the same thing over and over but expecting a different result.

That’s certainly true of communications. There’s little point in investing time and money in communications that aren’t working. Regular evaluation will show you what’s working and what isn’t. It will give you the information you’ll need to improve your internal communications.

What you should evaluate

  • Your overall internal communications work (the effectiveness of your organisation’s IC strategy)
  • Internal communications channels
  • Change campaigns

Audit & evaluation services

I can help you to:

  • Identify what you need to evaluate and what outcomes to expect
  • Plan out the evaluation process
  • Carry out the evaluation
  • Create a report on the findings from the evaluation process, with recommendations

How we’d work together:

The first step is for me to meet with you and understand what you want to evaluate and what outcome you want to achieve from it.

If an audit is the best way forward, I’ll agree a plan with you, setting out the actions we’ll take (what I’ll do and what you’ll do), and I’ll give you an estimate of costs based on the time it’s likely to take.

Some of the actions in a typical evaluation process might include:

  • Face-to-face interviews
  • Surveys
  • Reviewing printed and online materials