Some wise person once said that the definition of insanity is doing the same thing over and over but expecting a different result.
That’s certainly true of communications. There’s little point in investing time and money in communications that aren’t working. Regular evaluation will show you what’s working and what isn’t. It will give you the information you’ll need to improve your internal communications.
What you should evaluate
- Your overall internal communications work (the effectiveness of your organisation’s IC strategy)
- Internal communications channels
- Change campaigns