Organisations invest in internal communication because it helps them to achieve their objectives – whether that’s to increase sales, provide services more efficiently or fly to the moon.
Having an internal communications strategy that’s professionally developed for your organisation will make sure all your comms work is delivering what your organisation really needs.
What’s an IC strategy about?
If you think about it, it’s only the actions of the people in your organisation that can lead to business goals being met. Internal comms is about influencing people’s actions – it’s about inspiring, encouraging and motivating people to do something differently, to bring about the result the organisation needs.
That’s why your IC strategy must centre on your organisation’s goals and your people.